Boutros Azar: Driving Strategic Growth Across Financial Services, Technology, and Business Operations

As financial services and technology continue to evolve, organisations increasingly require leaders who can connect strategy with practical execution. Boutros Azar, Chief of Staff at SiFi and former Bain & Company consultant, brings experience across fintech, banking, investments, digital transformation, and business operations.

Strategic Leadership at SiFi

Boutros currently serves as Chief of Staff at SiFi, a role he assumed in October 2025. Previously, he served as Business Operations & Growth Manager at the company, contributing to business development and organisational growth.

His experience reflects a focus on translating strategic priorities into practical business outcomes while supporting growth in a rapidly evolving financial technology environment.

Experience Across Consulting and Financial Services

Before joining SiFi, Boutros spent more than three years at Bain & Company, progressing from Associate Consultant to Senior Associate Consultant and Consultant.

His consulting experience covered:

• Financial services and banking
• Investments and private equity
• Mergers and acquisitions
• Digital transformation
• Public-sector strategy

This exposure has strengthened his ability to approach complex business challenges through structured analysis and strategic problem-solving.

Building a Multidisciplinary Perspective

Boutros began developing his leadership and consulting experience through roles with 180 Degrees Consulting and Strategy&, building an early foundation in strategy and advisory work.

His professional journey combines an engineering background with experience in financial services, consulting, fintech, and AI-driven business applications.

Education & Professional Development

Boutros holds a Bachelor of Engineering from the American University of Beirut, completed in 2022.

His professional development includes certifications in Data Fundamentals for Management Consultants and Capital Markets & Securities Analyst (CMSA®).

Recognition by Arab CEOs

Arab CEOs recognizes Boutros Azar for his growing contribution to strategic leadership, business operations, financial services, and technology-driven transformation. Through his work at SiFi and previous consulting experience, he continues to develop a multidisciplinary approach to solving complex business challenges and supporting sustainable growth.