Alwaleed Abubakr: Advancing Marketing Communications Through Insight, Creativity, and Customer Focus

In today’s competitive business environment, effective marketing depends on understanding customers, identifying market opportunities, and translating insights into meaningful communication. Alwaleed Abubakr, Marketing Communications Specialist at SiFi, is building his professional career around these principles.

Marketing Communications at SiFi

Since March 2025, Alwaleed has served as Marketing Communications Specialist at SiFi, where he contributes to marketing strategy, market research, customer experience, and performance analysis.

His responsibilities include:

• Competitor and market analysis
• Marketing campaign development
• Marketing performance analysis
• Customer experience improvement
• Market research and trend monitoring
• Marketing performance and trend reporting
• Cross-functional collaboration
• Industry events and exhibitions

He also developed and distributed a weekly market newsletter, helping communicate relevant market developments and trends.

Connecting Marketing With Customer Experience

A key aspect of Alwaleed’s current work is strengthening the connection between marketing insights and customer expectations. He has contributed to developing plans aimed at improving customer experience by identifying weaknesses, deficiencies, and gaps within existing processes.

His approach combines data analysis, market research, and awareness of emerging customer expectations to support more responsive marketing practices.

Building Experience Across Marketing

Before joining SiFi, Alwaleed worked as a Marketing Specialist at Aamar, where he continued developing his experience in marketing and communications.

Earlier, he completed a trainee role at MaakAds, gaining additional exposure to the advertising and marketing environment.

Education & Professional Development

Alwaleed holds a Bachelor of Art in Advertising and Marketing Communication from Al-Imam Muhammad Ibn Saud Islamic University, completed in 2022. He also holds a bachelor’s degree in Marketing/Marketing Management from the same university.

His professional profile is further supported by a Professional Registration Certificate for Media Professionals.

Recognition by Executive Leaders

Executive Leaders recognizes Alwaleed Abubakr for his developing contribution to marketing communications, market research, customer experience, and data-informed marketing. Through his work at SiFi and previous marketing roles, he continues to build expertise in connecting business objectives with evolving customer needs and market opportunities.