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At its heart is **Sultan Alhazmi**, whose recent elevation to Chief of Sales caps fourteen years of progressive responsibility within the company. Rather than imposing a top‑down command, he leans on distributed team management, a practice refined from his earliest supervisory roles, to keep the brand agile while protecting its promise of quality.

As the General Manager of Strategy and Projects at the Customs Union Authority, Saleh S Al-Maiman translates complex institutional visions into disciplined, measurable project frameworks. His leadership focuses on the systematic integration of performance infrastructure to bridge the gap between high-level strategic objectives and daily operational delivery.