Manal Alghamdi: Shaping Brand Experiences Through Strategic Communication and Marketing

Building Brands Through Strategic Communication

Manal Alghamdi has developed a career at the intersection of marketing, corporate communication, branding, and human resources, with experience supporting organizations through strategic communication planning, brand experience development, employee engagement, and campaign execution.

Her professional approach centers on creating meaningful brand narratives while aligning communication strategies with organizational objectives and audience needs.

Leading Marketing Planning at GOSI

Since January 2026, Manal has served as Marketing Planning Lead at GOSI – General Organization for Social Insurance in Riyadh.

In this role, she continues to build on her experience in marketing planning and strategic communications, contributing to initiatives designed around organizational and audience needs.

Brand Experience and Growth at Rimthan

Alongside her role at GOSI, Manal serves as a Marketing/Brand Experience Consultant at Rimthan.

Her work includes the planning and development of Rimthan’s Growth Space Programs, with a focus on program expansion, brand positioning, and social media engagement.

This role reflects her broader interest in creating brand experiences that connect organizational growth with audience engagement.

Connecting Communication and People at Lucid Motors

Previously, Manal served as HRBP Communication Specialist at Lucid Motors, where she led internal communication activities.

Her responsibilities included overseeing content strategy, internal design development, events, campaigns, and initiatives aimed at strengthening employee engagement and organizational culture.

She also worked to align HR strategies with company objectives through workforce planning, performance benchmarks, and initiatives designed to foster a positive and high-performing work environment.

Corporate Communications at Riyad Bank

Manal spent more than two years at Riyad Bank, progressing from Internal Communications Senior Officer to Assistant Manager.

Her responsibilities included developing corporate communication plans, creating bilingual Arabic-English content, managing internal communication platforms, and planning events, town halls, and corporate gatherings.

She also focused on employee engagement and internal brand advocacy, while using engagement metrics and feedback to refine communication strategies through data-driven insights.

Her experience at Riyad Bank demonstrates her ability to connect corporate messaging, employee experience, digital communication, and organizational culture.

Early Career in Marketing

Manal began developing her marketing expertise through internships at Takamol Holding and IHC – Insurance House Company.

At Takamol Holding, she contributed to marketing strategies, social media activities, bilingual content creation, digital media campaigns, and campaign performance analysis.

At IHC, she supported marketing strategy development, benchmark creation, physical and e-commerce marketing initiatives, and social media presence.

These early experiences established a foundation for the broader marketing and communications career she would later develop.

A Multidisciplinary Marketing Perspective

Manal’s professional profile combines several complementary areas:

• Corporate Communication
• Marketing Strategy
• Brand Experience
• Brand Storytelling
• Campaign Management
• Employee Engagement
• Internal Communications
• Social Media
• Data Analysis
• Event Planning
• HR Communication

This combination enables her to approach branding not simply as an external marketing function, but as an experience that extends across customers, employees, and organizational stakeholders.

Education and Professional Development

Manal holds a Bachelor’s degree in Marketing from Dar Al Uloom University, completed between 2015 and 2020. She also completed a diploma in English Language and Literature from UBT – University for Business and Technology.

Her professional development includes certifications and training in digital marketing, social media marketing, project management fundamentals, and PMP introduction, alongside recognition for academic excellence in her marketing major.

Recognition

Manal Alghamdi’s career reflects the growing importance of integrated communication and brand experience within modern organizations. By combining marketing, corporate communication, employee engagement, branding, and data-driven thinking, she continues to contribute to stronger organizational narratives and more meaningful connections between brands and their audiences.