Sara Al-Sumari: Redefining Diplomatic Events Through Saudi Excellence

Introduction: A Visionary Leader in International Protocol and Diplomacy

Sara Al-Sumari is a distinguished Saudi leader, entrepreneur, and internationally certified expert specializing in event management, protocol, and diplomatic affairs.

As the Founder and CEO of The Different Directions Holding Co. (TDDHC), Sara has dedicated over 13 years to elevating Saudi Arabia’s standards in event management and diplomatic protocol.

Her work brilliantly intertwines international best practices with authentic Saudi hospitality, helping position the Kingdom as a global leader in diplomatic and high-profile cultural events.

Academic Credentials and Professional Expertise

Sara holds an international certification in Protocol and Diplomacy awarded by Minding Manners International – The International Etiquette and Protocol Academy of London, one of Europe’s most respected diplomatic protocol institutions.

This certification reinforces her global expertise and credibility in managing diplomatic events and providing executive protocol consulting.

Her broad knowledge base includes business management and strategic planning guided by a CHMC Level 7 qualification, reflecting her commitment to continuous professional development.

Founder & CEO of The Different Directions Holding Co. (TDDHC)

As Founder and CEO of TDDHC, Sara leads a pioneering company focused on delivering exceptional event management and diplomatic protocol services.

She has personally orchestrated numerous national and international conferences, blending creativity with precision and aligning every event with Saudi Arabia’s cultural values and Vision 2030 objectives.

Sara’s leadership ensures that each diplomatic occasion under her guidance offers a seamless, dignified, and culturally rich experience for all stakeholders.

Innovating Diplomatic Protocol through Operational Excellence

Sara has developed the Operational Manual for Diplomatic Conferences, a groundbreaking initiative aiming to unify protocol standards and improve the diplomatic visitor experience in Saudi Arabia.

The manual draws on Saudi values of generosity, organization, and authenticity, thereby transforming how diplomatic events are planned and executed in the Kingdom.

This innovation is set to elevate Saudi Arabia’s reputation as a hospitable and efficient diplomatic host country.

Championing Saudi Women and Cultural Representation in Diplomacy

A strong advocate for women’s leadership, Sara Al-Sumari exemplifies the rising role of Saudi women in diplomacy and protocol.

She proves that Saudi women are not only participants but also leaders and standard-bearers in defining new norms in hospitality, diplomacy, and executive management.

Her dedication contributes significantly to advancing Saudi Arabia’s national goals of societal empowerment and international engagement.

Conclusion: A Legacy of Excellence and Cultural Ambassadorship

Sara Al-Sumari personifies the fusion of cultural pride and professional excellence that is propelling Saudi Arabia onto the global diplomatic stage.

Through her visionary leadership, she continues to redefine event management and diplomatic protocol, fostering environments that reflect the Kingdom’s values while meeting the highest international standards.

At The Global CEO Network, we proudly celebrate Sara Al-Sumari’s inspiring journey and her outstanding contributions to Saudi Arabia’s diplomatic and cultural excellence.