Nujud Alturaiki: Shaping Saudi Arabia’s Events, Culture, and Destination Brand Landscape

A Multidisciplinary Approach to Events and Destination Development

Nujud Alturaiki is an events, marketing, and destination development professional based in Riyadh, Saudi Arabia. Her expertise spans event management, tourism development, destination marketing, brand strategy, partnerships, and project management, reflecting the growing intersection between culture, experiences, and destination development.

Driving Events at Diriyah

Since September 2024, Nujud has served as Events Assistant Manager at Diriyah Company, contributing to the planning and delivery of events within one of Saudi Arabia’s most prominent destination development environments.

Her role builds on her broader experience in marketing, communications, and strategic project delivery, supporting the development of experiences that connect destinations with audiences.

International Exposure at Expo Osaka 2025

In 2025, Nujud completed a work placement with Trivandi at Expo Osaka 2025 in Japan, an opportunity provided by Diriyah Company to gain practical experience in event operations, visitor engagement, and event programming.

The international exposure added a global dimension to her understanding of large-scale events and audience experiences.

Marketing, Communications & Partnerships

Before joining Diriyah Company, Nujud served as International Communications Senior Specialist at SALIC, following more than four years with Lean Business Services, where she progressed from Marketing Intern to Marketing Analyst and then Senior Marketing Analyst.

Across these roles, she developed experience in marketing analysis, communications, strategic planning, and understanding market and audience needs.

Building Expertise in Brand & Destination Strategy

Nujud has strengthened her professional capabilities through specialised education and certifications, including Strategic Marketing from King’s College London and Marketing and Brand Management from Cornell University.

She also holds a First Honours Bachelor’s degree in Language Interpretation and Translation from Princess Nourah Bint Abdulrahman University.

Her professional certifications include Google Project Management Professional Certificate, Business Communication, Events Management & PR, and Emotional Intelligence.

Recognition

Nujud Alturaiki represents an emerging generation of Saudi professionals contributing to the evolution of the Kingdom’s events, tourism, culture, and destination branding ecosystem. Through her experience across events, communications, marketing, and international exposure, she continues to build a multidisciplinary foundation for creating meaningful destination experiences and stronger connections between places, brands, and audiences.