Zeina Tabbara: Shaping MENA’s Digital Media and Content Landscape

Building the Future of Digital Content

Zeina Tabbara is an experienced Content Strategist and Media & Brand Strategist based in Dubai, with a career spanning digital media, video production, podcasting, content strategy, and business development.

Her professional journey reflects a strong ability to combine creative storytelling with strategic thinking, helping media platforms and brands develop content that resonates with audiences across the region.

Founder of Dakikati

In November 2025, Zeina founded Dakikati, marking a new chapter in her entrepreneurial journey and continuing her focus on content and digital media.

Previously, she spent more than three years with Asharq News as Producer and Head of Podcasts, where she worked at the intersection of storytelling, podcast production, and digital audience engagement.

Expertise Across Leading Digital Platforms

Zeina’s experience includes roles with Anghami, where she served as Podcast & Content Strategist, and Amazon, where she worked as Content Strategist and contributed to the launch of Arabic Alexa content.

Her earlier experience includes co-founding ġamze, serving as Creative Content Consultant at Loolia, and working as Business Development Manager at UTURN Entertainment, where she focused on digital video opportunities and content development.

A Career Built Around Storytelling

Zeina’s career began across journalism, video production, communications, and creative strategy. Her experience includes work with Wamda, Entrepreneur Middle East, Doha Film Institute, Cinemoz, and TBWA\Raad.

At Entrepreneur Levant, she worked across online editing, writing, and video production, while her work at Cinemoz combined content curation, communications, social media development, and video production.

Her strategic advertising experience at TBWA\Raad also contributed to award-winning campaigns across prominent regional brands.

Education & Creative Expertise

Zeina holds a Bachelor’s degree in International Letters and Visual Studies and Art History from Tufts University and completed a filmmaking program at the New York Film Academy, covering directing, producing, editing, and digital video shooting.

She is also YouTube Certified in Audience Growth, strengthening her expertise in digital audience development.

Recognition by CEO Network

CEO Network recognises Zeina Tabbara for her contribution to digital media, content strategy, podcasting, and creative storytelling across the MENA region. Her diverse career demonstrates how strategic content, compelling narratives, and digital innovation can create meaningful connections between media platforms, brands, and audiences.